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coca cola share a coke personalised print campaign
August 30th 2019

The Power Of Personalised Print

Personalisation is a key part of customer experience, with intelligent use of data enabling marketers and brand owners to create relevant and unique experiences. Personalised printed items holds the reader’s attention for longer and studies show it increases purchase rates.

The report titled ‘Making it personal’ published by Deloitte demonstrates the success of personalised print, and also predicts future growth:

  • 36% of consumers say they are interested in personalised products
  • 71% of interested customers would be prepared to pay a premium for personalised products
  • Those under 40 are more interested, with 43% of 16-24 year olds and 46% of 25-30 year olds attracted to personalised goods

variable data personalised print of 3 cards with different names

Variable data printing

Digital printing refers to the methods of printing from a digital-based file directly to media. The greatest difference between digital and traditional printing is that there is no need for multiple plates to be processed. This technology enables on-demand printing, short turnaround time, and the flexibility of printing a different image or text (variable data) onto each impression.

Variable data printing is an excellent tool for digital printers. Brands have increasingly capitalised on the customisation of documents to create personalised messaging on a large scale for each of their customers, as opposed to ‘one message fits all’ printing.

It’s got your name on it!

Variable data and personalised print is nothing new, the most basic level involves changing the recipient’s name in a word document using the mail merge function. Adding digital printing and the use of full versioning, an extreme version of variable data personalisation can be created using both graphic and message to attract people’s attention. What better way to make a customer feel valued than showing them their name at the centre of a printed leaflet or bespoke luggage tag for our next holiday. We’ve seen the success of marketing campaigns in which brands reach individuals on a personal level using their name – remember Coca Cola’s Share a Coke campaign!

 

KernowPrint Dry Toner – durable solutions for personalised print

With optimised print performance and excellent outdoor durability, KernowPrint® Dry Toner is ready right from the printer output tray without needing to allocate time and resources to a lamination process. Printers and brand owners can choose from various pre-designed media such as luggage tags, dry peel cards, wristbands, and door hangers with outstanding print quality combining durability and innovation. These products are waterproof, tear-proof, impervious to water, oil, and chemicals. Created from a PVC free synthetic media, and designed for digital laser/toner printers and copiers.

example of personalised print yellow ticket for VIP event

To learn more about how KernowPrint Dry Toner Synthetic Print Media can help you elevate your prints and drive home new business within the digital market where durability is key contact Kernow Coatings today. Our team of experts can help you develop the best print solutions with the perfect material to leave your customers wondering why they didn’t think of it before!

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