Kernow North America takes on Social Media
As a global leader in print media, Kernow North America is taking on social media as a platform to engage with the print industry.
“We are eager to connect with our clients through a number of different online channels. Some prefer the quick repertoire of Twitter, others prefer the communities of Facebook and LinkedIn,” says Kacie Schwartz, North American Marketing Manager. “Bringing Kernow to the realm of social media allows us to communicate with our clients in the format they prefer.”
Kernow North America has been focusing on thought leadership. Beyond pitching a product or service, KNA wants to become a steward of what is happening in the print industry. “The primary focus of the KNA social media channels is community engagement and personal interaction with our clients,” says Schwartz. “We know the print community is our biggest asset and our social media accounts give us a platform to get involved and share at a higher level.”
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