Synthetic paper is revolutionising the retail industry with its versatility and durability, transforming everything, from packaging to promotional displays. With its robust print quality and resistance to wear and tear, synthetic paper is a sustainable and effective alternative to traditional paper products. In our latest blog, let’s explore how synthetic paper is reshaping retail applications, from labels & signage to loyalty cards.
One of the most common uses of synthetic paper in the retail industry is for product labels and tags. Whether on electronics, food items or cosmetics, these labels provide essential information such as pricing, ingredients, usage instructions, or brand identity.
Kernow’s Choice: KernowPrint Pro Adhesives
This range offers high-quality adhesive labels that are the perfect choice no matter what surface they need to be applied to. Choose from a variety of finishes, including White Matt, White Gloss, Clear Gloss, and a stunning silver mirror finish with our KernowPrint Pro MetaliK Silver – perfect for adding a touch of luxury to festive season campaigns.
Most of these options come in both permanent and removable varieties, all tear-resistant and highly durable, ensuring information stays intact in high-contact or temperature-controlled environments. With a reduced likelihood of damaged labels, retailers benefit from reduced label replacements, ensuring a seamless shopping experience for customers.
Find out more about KernowPrint Pro Adhesives here
In-store signage and promotional displays is essential for capturing customer attention and guiding them through the shopping experience. Synthetic paper offers a durable, high-quality and long-lasting solution for both indoor and outdoor signage, from shelf displays to promotional posters.
Kernow’s Choice: KernowPrint Pro (PET) White
This is a go-to choice for retail signage. Its unparalleled scuff resistance and tear-proof quality eliminate the need for lamination, reducing costs and waste. With its superior print quality, text, graphics and colours appear sharp and vibrant, enhancing visual appeal and customer engagement. What’s more, durable signage like this allows retailers to set up confidently, knowing it won’t be easily damaged. This longevity helps maintain displays for extended periods, reducing the need for frequent replacements.
Find out more about KernowPrint Pro (PET) White here
Loyalty programs are a key driver of customer retention in the retail industry, and physical loyalty cards remain a popular tool for incentivising repeat purchases. Synthetic paper is ideal for creating loyalty cards that can endure daily wear and tear in wallets, purses and keychains.
Kernow’s Choice: KernowPrint Pro Dry Peel Butterfly Cards
Our KernowPrint Pro Dry Peel Butterfly Cards stand out as a game-changer offering both one-time and long-term benefits. These cards offer a seamless and user-friendly design that enhances both brand engagement and customer convenience.
Once printed, they are ready to be folded and the permanent adhesive will form a thick, double-sided card. This unique design allows for a duplex effect printing. The top layer can be customised for one-time promotions or welcome gifts, while the base card serves as a durable loyalty or membership card for long-term use, allowing customers to keep and reuse it repeatedly.
Retailers can leverage synthetic paper’s high-definition print quality to create visually appealing designs with barcodes, QR codes, and vibrant branding elements, making these cards both functional and highly appealing to customers.
Find out more about KernowPrint Pro Dry Peel Butterfly Cards here
From product labels to loyalty cards, synthetic paper is reshaping the retail industry by offering sustainable, durable, and visually appealing solutions. Kernow’s innovative range enables retailers to create reliable, high-quality materials that leave a lasting impression on customers.
Ready to elevate your retail experience? Explore our most trusted and tested synthetic paper range and transform your packaging, signage, and loyalty programs.
