Lighting Up the Festive Season for Children's Hospice South West

The Challenge: Creating a Standout Festive Charity Campaign

The Cornwall-based charity, Children’s Hospice South West, needed a creative and eye-catching solution to make their annual "Care for a Christmas Tree" campaign shine. This community-driven initiative invites local businesses to adopt and decorate Christmas trees as part of a magical festive walkway at White River Place, St Austell.

Throughout December, visitors vote for their favourite tree, with the winning business crowned the "Care for a Christmas Tree 2024" Campaign Winner. While the trees added festive charm, the charity sought an impactful way to engage the community, promote the campaign, and raise awareness of their important work, including their Christmas Tree Recycling scheme.

To captivate shoppers and add a vibrant visual element to the campaign, Children's Hospice South West needed a standout, sustainable retail window solution that would enhance visibility without the hassle of adhesive-based materials.

Kernow’s Solution: Eco-Friendly & Adhesive-Free KernowJet Kling Window Film

To help bring the festive vision to life, Kernow Coatings provided KernowJet Kling, an adhesive-free, PVC-free window film, known for its vibrant print quality and ease of application - perfect for temporary seasonal promotions.

Why KernowJet Kling Was the Perfect Fit:

100% PVC-Free & Eco-Friendly - With a face and liner made 100% from polypropylene, it offers an environmentally responsible alternative to traditional cling vinyl. 

Adhesive-Free & Repositionable - No mess, no residue, and easy to reposition for perfect alignment.

Superior Print Quality - Designed for wide-format UV and latex printers, ensuring bright, vivid colours that stand out.

Versatile & Durable - Offering up to 2 years of UV stability, it is ideal for both indoor and outdoor use on any smooth surface - including plastic, metal, and glass - making it perfect for temporary and promotional applications.

Thermal Shock Resistant - Holds firm in changing temperatures without sagging or drooping - unlike static cling vinyl.

Easy Wet & Dry Application - Bubble-free installation for smooth, professional results every time.

By using KernowJet Kling, Children’s Hospice South West was able to transform ordinary retail windows at White River Place into engaging visual displays that framed the Christmas trees and shared campaign messages - all while being eco-conscious.

The Results: Eye-Catching Display and Community Engagement

The vibrant window graphics created with KernowJet Kling became a focal point of the festive walkway, drawing visitors into the space and enhancing the overall campaign experience.

Key Outcomes:

• Increased visibility for the "Care for a Christmas Tree" campaign.
• Public recognition of local businesses, schools, and sponsors involved.
• Promoted the charity's Christmas Tree Recycling scheme, reaching more community members.
• Added festive cheer to the town centre, creating a memorable, family-friendly experience.

What Children’s Hospice South West Had to Say:

“Children’s Hospice South West’s collaboration with White River Place to bring real Christmas trees into the centre of St Austell for the community to enjoy was incredibly enhanced by the amazing window decals provided by Kernow Coatings. The graphics were not only designed to promote the “Care for a Christmas Tree” campaign but also communicated the sponsors and schools taking part and, importantly, allowed us to promote our Christmas Tree recycling scheme and say Merry Christmas to the community that supports us.

Not only did this allow us to raise awareness of the Charity for 6 weeks, but the decals were also a bright visual enhancement to the town centre and framed the area of the trees that sat proudly in front of them. The incredibly quick turnaround and support of Steve and his team was just beyond words!”

 - Kiley Pearce, Children’s Hospice South West

Conclusion: A Festive Success with Sustainable Impact

This collaboration shows how KernowJet Kling can deliver high-impact visuals for seasonal campaigns while supporting sustainability goals. Easy to apply, remove, and reuse, KernowJet Kling allowed Children’s Hospice South West to create a memorable festive display without compromising on eco-standards.

Available in clear and white for more flexibility and versatility for every display vision, KernowJet Kling is suitable for a wide variety of applications including: 

• Window advertising
• Temporary Promotional Decals
• Temporary store signage
• Store hours signage
• P.O.P. Advertising
• Automotive maintenance reminders
• Event directional signage
• Freezer promotional decals
• Electronic screen labels for new televisions, monitors, and computers
• Educational overlays 

Request your sample today by emailing samples@kernowcoatings.com, or click here to learn more on our website.