The surge in the use of printed floor graphics, especially evident following the pandemic, has sparked conversations about their future applications beyond social distancing messages. As we witness these messages proliferate, it prompts us to ponder the possibilities for floor graphics in advertising and promotions.
One driving force behind the popularity of floor graphics in recent years is the exponential rise in smartphone usage. Studies reveal that a significant portion of adults, approximately 60%, now prioritize looking at their smartphones over paying attention to their surroundings while walking. It’s a decision that, though seemingly innocuous, poses potential risks. Consequently, we find ourselves increasingly fixated on the ground beneath our feet.
However, this fixation presents an unparalleled opportunity for businesses to leverage innovative floor graphics for advertising and promotional purposes. What was once considered the most underutilized advertising space is now being recognized as a prime canvas for captivating and attention-grabbing marketing initiatives.
Amidst this landscape, products like KernowJet Floorshark emerge as standout solutions. With its versatility and durability, KernowJet Floorshark offers a remarkable platform for floor advertising. Its ability to withstand high foot traffic and maintain vibrant graphics make it an ideal choice for businesses looking to make a lasting impression with their floor-based advertisements.
In essence, the future of floor graphics in advertising and promotions appears promising. As businesses continue to explore unconventional avenues to capture consumer attention, the ground beneath our feet presents an untapped frontier for creativity and engagement. With products like KernowJet Floorshark leading the way, we can anticipate a surge in innovative floor-based marketing campaigns that captivate audiences and leave a lasting impression.
